Our Story
Instabee is present in six countries, serving thousands of online merchants, including ASOS, Zalando, Inditex and H&M and is on track to become the leading European e-commerce platform, reaching more than 45 million consumers across Europe.
Since the start, Instabee has focused on consumer-centric and sustainable solutions, offering deliveries to parcel lockers or homes using muscle power, electricity, biofuel, and renewable diesel. Through bespoke technical solutions, Instabee can guarantee optimal fill rates and routing thereby minimising unnecessary transports.
How it
all started
In 2015, Alexis Priftis saw a gap in e-commerce deliveries. Consumers had very few delivery options to choose from when ordering online. Furthermore, the available options mainly focused on getting the parcels from A to B rather than the consumer experience. This sparked the idea to offer uncomplicated locker deliveries, and Instabox was born.
Around the same time, Fredrik Hamilton saw the same cracks in the industry, specifically regarding home deliveries.
The services available for home delivery did not focus on the consumer experience, so with tech at the core, Fredrik took on the mission to create a new convenient home delivery service where consumers never have to worry about where their parcel is. And Budbee was formed.
Today, Alexis Priftis is the CEO of Instabee, and Fredrik Hamilton is a permanent Board Member.
Instabee
Milestones
2015
2015
Instabox launched locker deliveries in Sweden and placed out the very first parcel locker in Midsommarkransen in Stockholm.
2016
2016
Budbee launched home deliveries in Sweden and raised capital from investors like Karl-Johan Person (CEO, H&M).
2018
2018
Budbee expands outside Sweden to Finland. Instabox rebrands from blue and white to the red lockers and cars we all know today.
2019
2019
The Budbee app is born! Budbee also enters Denmark and the Netherlands.
2020
2020
Instabox enters Norway and Denmark and launches home deliveries. Budbee launches box deliveries.
2021
2021
Budbee enters Belgium, and Instabox launches home deliveries.
2022
2022
Instabox acquires Norwegian last-mile provider Porterbuddy. Instabee is born as Budbee and Instabox join forces!
Instabee
Board
Our collective expertise and passion for innovation drive our mission to deliver impactful and environmentally-conscious solutions.
Martin Randel
Chairman of the Board
Martin Randel is an investor and entrepreneur with a background at McKinsey. He is the owner and CEO of Öregard AB and co-founder and owner of Vitamin Well AB, Nshift, and Unifaun. He has board assignments in Green Gold AB, EginZyme, Dreams Nordic AB and others.
Alexis Priftis
Member of the Board
Alexis Priftis has a degree in Economics and Mathematics from Lund University. He is one of the founders of Instabox and was the CEO of Instabox Group until its combination with Budbee in November 2022, when he took over as CEO of Instabee Group.
John Hedberg
Member of the Board
John Hedberg has been the CEO of Creades since 2016 and the CEO of Creaspac AB since 2021. In addition to Instabee Group, John sits on the boards of Försäkringsbolaget Avanza Pension, Mentimeter AB and LOTS Group AB, and he is the Chairman of StickerApp Holding.
Carl Tham
Member of the Board
Carl Tham is a Partner and the CEO of Tham Invest AB. He is also the Chairman of the Board of the Tham Family Foundation since 2012, in addition to being a Board member of the Hennes Barnfond Foundation since 2017.
Anders Eriksson
Member of the Board
Anders Eriksson has a master of Science in Industrial Engineering and Management and, among other things, experience as board member of Apotea, Along Holding AB and Delitea AB.
Anders Eriksson
Member of the Board
Anders Eriksson has a master of Science in Industrial Engineering and Management and, among other things, experience as board member of Apotea, Along Holding AB and Delitea AB.
Christian Jebsen
Member of the Board
Christian Jebsen holds a BSc in Economics and a BA from Copenhagen Business School, is a Partner at Verdane and has experience from several executive management positions in both listed and unlisted companies.
Christian Jebsen
Member of the Board
Christian Jebsen holds a BSc in Economics and a BA from Copenhagen Business School, is a Partner at Verdane and has experience from several executive management positions in both listed and unlisted companies.
Caspar Sjöstrand
Member of the Board
Caspar Sjöstrand is Interim Chief Financial Officer of Kinnevik, has an MSc in Accounting & Financial Management from the Stockholm School of Economics and has experience from BDT & MSD Partners International, Barclays Investment Bank and several other board positions.
Caspar Sjöstrand
Member of the Board
Caspar Sjöstrand is Interim Chief Financial Officer of Kinnevik, has an MSc in Accounting & Financial Management from the Stockholm School of Economics and has experience from BDT & MSD Partners International, Barclays Investment Bank and several other board positions.
Instabee
Values
Raise the Bar
Perform
Together
Care
More
Stay
Curious
Need help with your delivery?
We're here for you! Visit the relevant website to get in touch with our customer service team.
Need help with your delivery?
Visit the relevant website to get in touch with our customer service team.
Our Story
Instabee is present in six countries, serving thousands of online merchants, including ASOS, Zalando, Inditex and H&M and is on track to become the leading European e-commerce platform, reaching more than 45 million consumers across Europe.
Since the start, Instabee has focused on consumer-centric and sustainable solutions, offering deliveries to parcel lockers or homes using muscle power, electricity, biofuel, and renewable diesel. Through bespoke technical solutions, Instabee can guarantee optimal fill rates and routing thereby minimising unnecessary transports.
How it
all started
In 2015, Alexis Priftis saw a gap in e-commerce deliveries. Consumers had very few delivery options to choose from when ordering online. Furthermore, the available options mainly focused on getting the parcels from A to B rather than the consumer experience. This sparked the idea to offer uncomplicated locker deliveries, and Instabox was born.
Around the same time, Fredrik Hamilton saw the same cracks in the industry, specifically regarding home deliveries.
The services available for home delivery did not focus on the consumer experience, so with tech at the core, Fredrik took on the mission to create a new convenient home delivery service where consumers never have to worry about where their parcel is. And Budbee was formed.
Today, Alexis Priftis is the CEO of Instabee, and Fredrik Hamilton is a permanent Board Member.
Instabee
Milestones
2015
Instabox launched locker deliveries in Sweden and placed out the very first parcel locker in Midsommarkransen in Stockholm.
2016
Budbee launched home deliveries in Sweden and raised capital from investors like Karl-Johan Person (CEO, H&M).
2018
Budbee expands outside Sweden to Finland. Instabox rebrands from blue and white to the red lockers and cars we all know today.
2019
The Budbee app is born! Budbee also enters Denmark and the Netherlands.
2020
Instabox enters Norway and Denmark and launches home deliveries. Budbee launches box deliveries.
2021
Budbee enters Belgium, and Instabox launches home deliveries.
2022
Instabox acquires Norwegian last-mile provider Porterbuddy. Instabee is born as Budbee and Instabox join forces!
Instabee
Board
Our collective expertise and passion for innovation drive our mission to deliver impactful and environmentally-conscious solutions.
Martin Randel
Chairman of the Board
Martin Randel is an investor and entrepreneur with a background at McKinsey. He is the owner and CEO of Öregard AB and co-founder and owner of Vitamin Well AB, Nshift, and Unifaun. He has board assignments in Green Gold AB, EginZyme, Dreams Nordic AB and others.
Alexis Priftis
Member of the Board
Alexis Priftis has a degree in Economics and Mathematics from Lund University. He is one of the founders of Instabox and was the CEO of Instabox Group until its combination with Budbee in November 2022, when he took over as CEO of Instabee Group.
John Hedberg
Member of the Board
John Hedberg has been the CEO of Creades since 2016 and the CEO of Creaspac AB since 2021. In addition to Instabee Group, John sits on the boards of Försäkringsbolaget Avanza Pension, Mentimeter AB and LOTS Group AB, and he is the Chairman of StickerApp Holding.
Carl Tham
Member of the Board
Carl Tham is a Partner and the CEO of Tham Invest AB. He is also the Chairman of the Board of the Tham Family Foundation since 2012, in addition to being a Board member of the Hennes Barnfond Foundation since 2017.
Anders Eriksson
Member of the Board
Anders Eriksson has a master of Science in Industrial Engineering and Management and, among other things, experience as board member of Apotea, Along Holding AB and Delitea AB.
Christian Jebsen
Member of the Board
Christian Jebsen holds a BSc in Economics and a BA from Copenhagen Business School, is a Partner at Verdane and has experience from several executive management positions in both listed and unlisted companies.
Caspar Sjöstrand
Member of the Board
Caspar Sjöstrand is Interim Chief Financial Officer of Kinnevik, has an MSc in Accounting & Financial Management from the Stockholm School of Economics and has experience from BDT & MSD Partners International, Barclays Investment Bank and several other board positions.
Instabee
Values
Raise
the Bar
Perform
Together
Care
More
Stay
Curious
Need help with your delivery?
Visit the relevant website to get in touch with our customer service team.
Our Story
Instabee is present in six countries, serving thousands of online merchants, including ASOS, Zalando, Inditex and H&M and is on track to become the leading European e-commerce platform, reaching more than 45 million consumers across Europe.
Since the start, Instabee has focused on consumer-centric and sustainable solutions, offering deliveries to parcel lockers or homes using muscle power, electricity, biofuel, and renewable diesel. Through bespoke technical solutions, Instabee can guarantee optimal fill rates and routing thereby minimising unnecessary transports.
How it
all started
In 2015, Alexis Priftis saw a gap in e-commerce deliveries. Consumers had very few delivery options to choose from when ordering online. Furthermore, the available options mainly focused on getting the parcels from A to B rather than the consumer experience. This sparked the idea to offer uncomplicated locker deliveries, and Instabox was born.
Around the same time, Fredrik Hamilton saw the same cracks in the industry, specifically regarding home deliveries.
The services available for home delivery did not focus on the consumer experience, so with tech at the core, Fredrik took on the mission to create a new convenient home delivery service where consumers never have to worry about where their parcel is. And Budbee was formed.
Today, Alexis Priftis is the CEO of Instabee, and Fredrik Hamilton is a permanent Board Member.
Instabee
Milestones
2015
Instabox launched locker deliveries in Sweden and placed out the very first parcel locker in Midsommarkransen in Stockholm.
2016
Budbee launched home deliveries in Sweden and raised capital from investors like Karl-Johan Person (CEO, H&M).
2018
Budbee expands outside Sweden to Finland. Instabox rebrands from blue and white to the red lockers and cars we all know today.
2019
The Budbee app is born! Budbee also enters Denmark and the Netherlands.
2020
Instabox enters Norway and Denmark and launches home deliveries. Budbee launches box deliveries.
2021
Budbee enters Belgium, and Instabox launches home deliveries.
2022
Instabox acquires Norwegian last-mile provider Porterbuddy. Instabee is born as Budbee and Instabox join forces!
Instabee
Board
Our collective expertise and passion for innovation drive our mission to deliver impactful and environmentally-conscious solutions.
Martin Randel
Chairman of the Board
Martin Randel is an investor and entrepreneur with a background at McKinsey. He is the owner and CEO of Öregard AB and co-founder and owner of Vitamin Well AB, Nshift, and Unifaun. He has board assignments in Green Gold AB, EginZyme, Dreams Nordic AB and others.
Alexis Priftis
Member of the Board
Alexis Priftis has a degree in Economics and Mathematics from Lund University. He is one of the founders of Instabox and was the CEO of Instabox Group until its combination with Budbee in November 2022, when he took over as CEO of Instabee Group.
John Hedberg
Member of the Board
John Hedberg has been the CEO of Creades since 2016 and the CEO of Creaspac AB since 2021. In addition to Instabee Group, John sits on the boards of Försäkringsbolaget Avanza Pension, Mentimeter AB and LOTS Group AB, and he is the Chairman of StickerApp Holding.
Carl Tham
Member of the Board
Carl Tham is a Partner and the CEO of Tham Invest AB. He is also the Chairman of the Board of the Tham Family Foundation since 2012, in addition to being a Board member of the Hennes Barnfond Foundation since 2017.
Anders Eriksson
Member of the Board
Anders Eriksson has a master of Science in Industrial Engineering and Management and, among other things, experience as board member of Apotea, Along Holding AB and Delitea AB.
Christian Jebsen
Member of the Board
Christian Jebsen holds a BSc in Economics and a BA from Copenhagen Business School, is a Partner at Verdane and has experience from several executive management positions in both listed and unlisted companies.
Caspar Sjöstrand
Member of the Board
Caspar Sjöstrand is Interim Chief Financial Officer of Kinnevik, has an MSc in Accounting & Financial Management from the Stockholm School of Economics and has experience from BDT & MSD Partners International, Barclays Investment Bank and several other board positions.
Instabee
Values
Raise
the Bar
Perform
Together
Care
More
Stay
Curious
Need help with your delivery?
Visit the relevant website to get in touch with our customer service team.