The world is undoubtedly facing large challenges in transitioning to more sustainable practices. With challenges comes also opportunities. Since the start of Instabee, we have been excited about doing things differently, and sustainability is just another reason for us to keep improving. We apply the same logic to sustainability as our consumer promise: not settling for ”good enough.” This pushes us to run more efficient operations, provide better service, reduce greenhouse gas emissions and ensure fair working conditions.When we can create something bigger than ourselves, we have succeeded. We are always eager to try out new things, in particular together with partners. 

Here are some examples of innovation that we believe can have impact beyond ourselves. 

Volume of Parcels

One area we are actively exploring to improve together with our merchants is transport efficiency related to parcel volume. Smaller parcels allow for more efficient vehicle loading and delivery. This does not mean delivering only small items, but rather optimising packaging. In 2023, our average parcel volume was 11.9 dm3, decreasing to 9.7 dm3 in 2024. Beyond environmental benefits, this also enhances the user experience by reducing the need for frequent recycling. In 2025, we will explore collaboration with merchant partners to reduce parcel size further using smart algorithms.

Reusable packaging

Packaging has a negative impact on the environment, and who likes to go to the recycling station every Sunday? We are therefore piloting reusable packages for box deliveries - better for the environment and better for the consumer! Our first pilot showed quite some potential, and provided learnings for the continued piloting. 

Second hand deliveries

We want to be part of circular consumption and champion circular models through our customer-to-customer (C2C) offering, enabling individual sellers to effortlessly use our lockers for parcel delivery while optimising existing driving routes and reducing extra mileage. With second-hand shopping on the rise, we are thrilled to see our circular service grow! 

Plick, one of the second-hand merchants that we proudly deliver for, says: “Our partnership with Instabox has been incredibly smooth and flexible. Their C2C delivery service is a hit with our users, who appreciate the convenience and reliability.